2025 Reel

This project started with a cinematic vision for a limited edition "Sandstorm" driver that felt as bold and unique as the product itself. I pitched the concept internally, aiming to create something that felt like a high-speed escape through the desert—raw, dramatic, and visually powerful.

From there, I built out the creative: designing shot ideas, building a loose narrative structure, and using AI tools to generate a set of storyboards that helped everyone visualize what we were chasing. It was a crucial step in getting alignment across teams and setting the tone for the production. With a tight window and an even tighter crew, we packed up gear and headed out to the middle of nowhere.

We faced crazy wind, shifting light, and the usual challenges of remote shooting, but that’s where the fun lives. I directed on location while also helping manage the logistics on the ground. Every moment of prep, from visual development to gear planning and scheduling, was essential in making it all run smoothly with a lean team.

Being able to take this idea from pitch to execution, wearing multiple hats along the way, was one of the most gratifying experiences I’ve had in a while. Massive thanks to the talented crew that brought this vision to life. Everyone gave it their all, and it shows.

Credits:

Executive Producer: @alexup

Producers: @alexiseader @miles_todd

Director & Director of Photography: @cendit

Camera A: @ashlandmine

Camera B: @brennan_towle

Drone: @ashlandmine

Stunt Drivers: @928powersports

Talent: @youngdalt

Editor: @keithdwhite

Audio Engineer: @miles_todd

Grateful for the trust, the teamwork, and the chance to keep pushing the creative.