This project started with a cinematic vision for a limited edition "Sandstorm" driver that felt as bold and unique as the product itself. I pitched the concept internally, aiming to create something that felt like a high-speed escape through the desert—raw, dramatic, and visually powerful.
From there, I built out the creative: designing shot ideas, building a loose narrative structure, and using AI tools to generate a set of storyboards that helped everyone visualize what we were chasing. It was a crucial step in getting alignment across teams and setting the tone for the production. With a tight window and an even tighter crew, we packed up gear and headed out to the middle of nowhere.
We faced crazy wind, shifting light, and the usual challenges of remote shooting, but that’s where the fun lives. I directed on location while also helping manage the logistics on the ground. Every moment of prep, from visual development to gear planning and scheduling, was essential in making it all run smoothly with a lean team.
Being able to take this idea from pitch to execution, wearing multiple hats along the way, was one of the most gratifying experiences I’ve had in a while. Massive thanks to the talented crew that brought this vision to life. Everyone gave it their all, and it shows.
Of course none of this would have been possible without everyones amazing effort and teamwork!
Credits:
Executive Producer: @alexup
Producers: @alexiseader @miles_todd
Director & Director of Photography: @cendit
Camera A: @ashlandmine
Camera B: @brennan_towle
Drone: @ashlandmine
Stunt Drivers: @928powersports
Talent: @youngdalt
Editor: @keithdwhite
Audio Engineer: @miles_todd
Grateful for the trust, the teamwork, and the chance to keep pushing the creative.
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